About us
Carely.care is a UK startup. We think the way a person first reaches adult social care should be as simple as ordering a taxi: one conversation, at any hour, that ends in the right help — with a human making every decision that matters.
Carely.care is pre-launch. Nothing on this site is a live service, the prototype uses synthetic data only, and no real personal data is held.
Why we exist
Most people do not arrive at adult social care through a neat referral. They arrive in a crisis, on the phone, out of hours, often for someone else — and usually after telling their story to several different people.
What follows is what we hear from people, families and practitioners. It is not a set of statistics, and we have not dressed it up as one.
Meanwhile the practitioners who could resolve things quickly are spending their day re-keying information, chasing updates and re-explaining the system. That is the waste we are trying to remove — not the human judgement, which is the part worth protecting.
What we are building
Carely.care is a conversational front door for adult social care. It starts with advice and information, and it continues — for the people who need it — all the way through assessment, care planning, provider matching and ongoing support.
Aria, our Artificial Reasoning Intelligent Advisor, is available at any hour. Aria answers questions, works out what someone may be entitled to, and gathers the information a practitioner will need — in the person's own words, once.
Every statutory decision — eligibility, mental capacity, best interests, safeguarding and deprivation of liberty — stays with the accountable human decision-maker. Aria prepares, drafts and coordinates. Aria does not determine.
Carely.care sits on top of a council's duties and systems rather than beside them. The local authority keeps its accountability, its data and its relationship with the person.
The full capability list is on the platform page, the case journey and notifications are in how it works, and the decision rights are published on the safeguards page.
What we believe
Information should be gathered once, with consent, and shared with the people who need it — not re-typed at every handover.
No algorithm decides whether someone is eligible, whether they have capacity, or whether a concern is a safeguarding matter. A person does, and their name is on the record.
Carely.care does not replace a council's duties, its local practice standards or its relationships. It is designed to be governed by the local authority that uses it.
We publish the measures we expect to be judged on, with the baseline and the target, and we will publish the results — including the ones that disappoint.
The people who need adult social care are the people most likely to be excluded by poor design. We build to WCAG 2.2 AA as a floor, and we test with people who use assistive technology.
Every limitation that matters is stated plainly, in the product and on this site. An AI that oversells itself in social care is a safeguarding risk, not a feature.
Where we are today
We would rather be judged on what is true than on what sounds impressive.
Who we are
Carely.care is founded and run by its founding team, and delivered alongside Kashyap Consultancy's integrated care and technology practice — combining sector consulting with AI-enabled assessment delivery. That combination matters: councils do not just need software, they need a partner who understands the customer journey, the statutory framework and the workforce reality that any change has to fit into.
We are deliberately small and deliberately open. We work with principal social workers, commissioners, information governance leads, provider networks and — most importantly — people with lived experience of adult social care, who review what we build before anyone else does.
If you work in adult social care, in a provider organisation, in health, or in care technology, we would rather talk early than launch something that misses the point.
How we work
Join early access to be told when Carely.care opens in your area, or talk to us about a founding partnership with your council, provider group or technology team.